Press Kit
Press Kit
The card game that f**ks with your head and breaks the ice instantly.
Psychology + Swearing = Hilarious
About the Game
F**k. The Game is the original and hilarious Aussie card game which will help you get smarter while swearing at your friends. It's the card game that f**ks with your head and breaks the ice instantly.
Built on the Stroop Effect — a psychological phenomenon discovered in 1935 with over 4,000 peer-reviewed papers — the game uses colours and swear words to short-circuit your brain. Black text, coloured text, swear words, and one word you can never say out loud. It starts easy and becomes total brain-flipping chaos.
⭐ 4.6 out of 5 stars — 4,021 global ratings on Amazon
Has been ranked in the Top 3 Party Games & Activities on Amazon UK and Amazon AU.
As featured by Smosh, BuzzFeed, and The Chive.
Designed in Australia. Available in English, French, Spanish, and Russian.
How It Works
STEP 1
Each player gets a handful of cards with a tricky combination of swear words and colours.
STEP 2
Take turns flipping a card onto a central pile and yell out the correct answer based on the 4 rules.
STEP 3
Get it wrong or take too long — players slap the deck and you're lumped with the cards. Get it right and you lose that card.
STEP 4
The winner is the first to lose all of their cards.
The 4 Rules
Press Coverage
As featured by Smosh (14M+ subscribers), BuzzFeed, and The Chive. Has been ranked in the Top 3 Party Games & Activities on Amazon UK and Amazon AU.
Smosh Games play F**k. The Game — 14M+ subscribers
Product Factsheet
Story Angles
Six ready-to-publish articles. Journalists can adapt, excerpt, or run as-is. Each links to the full piece on our blog.
🧠 AI FAILS THE SAME TEST YOUR PARTY GAME EXPLOITS
GPT-5, Claude Opus 4.1, and Gemini 2.5 catastrophically fail the Stroop test — a party game has been doing this to humans since 2015. For WIRED, Guardian Science, Ars Technica, IFLScience.
Read full article →📵 SCREEN FATIGUE & THE ANALOG RENAISSANCE
After years of screens, people are craving cards in their hands again. Jackbox is a sysadmin nightmare. A board game plays by candlelight during a power outage. For The Verge, Mashable, Vox.
Read full article →🔬 THE ONLY PARTY GAME BUILT ON REAL NEUROSCIENCE
4,000+ papers. DLPFC vs ACC. The only party game with a peer-reviewed mechanism. For IFLScience, Mental Floss, BBC Future, The Atlantic.
Read full article →💼 HOW ONE DESIGNER BUILT A GLOBAL EMPIRE WITHOUT A SINGLE EMPLOYEE
Bootstrapped. No VC. Never sold. Still in the Top 3 on Amazon after 10+ years. For SmartCompany, AFR, Guardian Australia business.
Read full article →🇦🇺 THE AUSSIE DESIGNER WHOSE STEPHEN FRY MOMENT WENT GLOBAL
Watched Planet Word. Had an idea. Ten years later, it's in four languages on four continents. For ABC Radio, Guardian Australia, CBC, BBC.
Read full article →🎁 THE STOCKING STUFFER THAT SHORT-CIRCUITS YOUR BRAIN
Pocket-sized. $22.95. 4.6★ from 4,021 reviews. No Wi-Fi required. For IndyBest, BuzzFeed Shopping, Wirecutter, every gift guide.
Read full article →Origin Story
F**k. The Game was created by Bela Inkster in Perth, Australia. It was conceived in 2014 after watching Stephen Fry's Planet Word documentary, where Stephen Fry and Brian Blessed were doing a Stroop test on a laptop — saying the colour of a word, not the word itself. But on the show they added coloured swear words: "Pus*y", "C*ck", "Wh*re", "F**k". Both Stephen and Brian struggled to say the colours and could only say the words. They were brought to tears with laughter.
A few days later Bela was given a card game as a gift and realised the two ideas — swearing and a Stroop-based card game — would be the perfect combination. As a graphic designer, he had all the skills to make it happen. He spent months testing card ratios, getting the right colours for poor lighting conditions, and refining the rules so it would be replayable.
F**k. The Game was successfully brought to life by over 500 awesome backers on Kickstarter in May 2015.
Product Images
High-res versions available on request.
Contact
Media enquiries: bela@f--kthegame.com
Website: f--kthegame.com
Bela Inkster — available for interview (phone, Zoom, written Q&A)
Review copies available on request (UK, AU shipping)
Inkster Games · Perth, Australia